Virtual Marketing, a New Marketing Phenomenon

Companies are turning to a new marketing phenomenon known as virtual marketing where experienced marketing consultants perform the duties of a full-time marketing department for half the costs of one full-time employee.

There are many advantages to hiring a virtual marketing consultant. For instance, virtual marketers don’t require fancy benefits, paid time off, sick days, vacations and office space. Also, they achieve more in terms of production than a full-time employee because a virtual marketing firm will assign a team to represent your company so you receive an entire marketing division for your company. Best of all there are no special computer and programs to purchase, expensive cameras, printers or other marketing tools to purchase because a virtual marketing consultant uses their equipment to produce your results saving you time and money.

A virtual marketing consultant’s duties can include lead generation, media relations, press release writing, press release distribution, video production, webinar production, graphic design, printing, special event coordination, social media communications, newsletter writing, website design and marketing collateral design.

A virtual marketing company will work remotely from their office and communicate with their clients via Skype video chat, telephone conference and webinars. When duties require a marketing consultant to be at the client’s location for a special event or big meeting, a virtual marketing consultant will make arrangements to attend at the client’s location.

The costs for a virtual marketing consultant is approximately half the costs of hiring one full-time employee and you receive a team of consultants dedicated to your company putting your marketing communications into overdrive. Typically, payment is invoiced once a month for the previous month’s work.

For more information about hiring a virtual marketing consultant visit http://www.virtualmarketingconsultants.com or call 866-381-1667 and speak to a virtual marketing consultant today!

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Corporate Videos Generate Leads, Improve Google Ranking

As businesses look for effective ways to market their products and services one tactic that gets overlooked are corporate videos in the form of a video news release.

Video news releases are nothing new but on the Internet they are a phenomenon mostly due to the website YouTube.com. Purchased back in 2006 by Google for $1.65 billion in stock, YouTube is the Mecca of video content and those who participate reap the benefits of high search engine rankings in Google.

A video news release, also known as a VNR, is a video segment made to look like a news report, but instead is created by marketing firms for corporations or government agencies as seen in this example directed and co-produced by Virtual Marketing Consultants, Inc.: http://www.youtube.com/watch?v=j2pxY53lcvk

The more video your company produces and posts to YouTube, the faster your company will climb the Google ladder to keyword prosperity. For instance, the video above is on the first page of Google Video Search rankings for “Control Valve Replacement,” and a host of other specific keywords that sell product!

Video News Releases are produced in a few days and do not interfere with day to day business operations. Typically, your marketing consultant will setup a day to capture B-roll and conduct interviews. Before the video shoot, a script and outline is prepared and must be approved by the client. Your marketing firm will then recommend that anybody in the video wear their, “Sunday Best,” while making sure the location is clean. After filming, video editing occurs and finally a video segment is produced for approval. Once the video news release is approved it is posted to YouTube and search engine optimized for Google.

The costs of Video News Releases are minimal when compared to the return on investment. For one, your company website will be the recipient of valuable keyword rankings and your videos will generate leads for years to come and that is truly priceless.

For questions regarding video news releases please call Virtual Marketing Consultants at 866-381-1667.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Get Your Articles Published in Trade Magazines

Media Relations is the process of working with various media outlets for the purpose of producing news and feature articles in the mass media. The goal of media relations is to maximize positive coverage without paying for it directly as with advertising.

Most companies in the HVAC and Plumbing Industry do not have a department or employee dedicated to writing news releases and/or feature articles with a focus on submitting them to trade magazines for publication. Trade magazines such as The Wholesaler, Supply House Times, Water and Waste Digest, Plumbing Systems and Design, just to name a few, welcome feature articles that highlight accomplishments, technological advances, improvements in customer service, new products and services and green environmental articles.

The benefits of getting your articles released in trade magazines will pay dividends for your business for years to come. First and foremost, your company will be viewed as an expert in your field and will gain a credibility factor that paid advertising does not provide. Second, an article in a trade magazine will generate great leads that may lead to that big sale. Third, the marketing collateral produced from a published article will benefit salesmen during tradeshows, during sales calls or during that big presentation. Next the articles you produce can later be used in your newly designed company newsletter that is both mailed and emailed to your customer list! Finally, your articles can be used to market your company via social media.

When deciding to write an article for a trade magazine it must be objective and not advertorial. We recommend hiring and experienced marketing firm who specializes in feature article writing with a flare and understanding of the HVAC and Plumbing Industry. The writer must have that ability to communicate on a level that will grab the attention of an engineer but while maintaining the interest of all other readers.

So the next time your company is considering how to spend its marketing dollars, tell them to hire a marketing consultant well-versed in your industry to pitch thought-provoking articles to the trade magazines.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Understanding Social Media Marketing

Social media marketing is a new phenomenon that many companies do not understand and therefore do not exploit but hiring an experienced marketing consultant can help your business take advantage of the opportunity available to grow and generate leads.

Depending on your business there are three avenues to market your message using social media and those are LinkedIn, Facebook, Twitter and a company blog. LinkedIn is a great medium for business to business communications. Facebook is great for business to consumer communications while Twitter is great for communicating with both business and consumers.

A blog, also known as an online journal, is the vehicle used to market on these social networks but requires writing many educational and thought-provoking articles related to your industry. The extensive writing aspect of social media marketing is the problem many business owners face because they don’t have a dedicated employee to write and update their social media websites and blog.

The solution is hiring an experienced marketing firm to handle your social media communications that specializes in writing. For a monthly fee, your marketing firm will deploy their team of degreed-marketers dedicated to your business’s message and will maintain your social media websites among many other things such as media relations, graphic design, newsletter writing and production, website design, blog writing and much more.

Hiring a marketing consulting firm is about half the cost of hiring a full time employee and paying them benefits. Best of all, you get a team of professionals working in your favor instead of just one dedicated in-house employee, which means you get more accomplished faster.

Virtual Marketing Consultants, Inc. located in Plainfield, Ill., is a marketing consulting firm well versed in media relations, news release writing and production, social media, blog writing, graphic design, website design, photography, video production and more serving clients across the country. They work one on one with the presidents and CEOs of each company to determine what the message is and how to communicate that message using many mediums such as the news media, social media, newsletters, websites, literature and more. Working with Virtual Marketing Consultants, your message will be targeted, clear, concise and best of all within budget. For more information call 866-381-1667 today or visit www.virtualmarketingconsultants.com .

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

A Marketing Consultant Saves You Money

More and more, business are looking for ways to reduce costs without reducing productivity. Equally as important as sales is your marketing department. Your marketing department spurs sales and generates leads but unfortunately when downturns hit, marketing is the first department to see reductions.

The way to reduce marketing costs without reducing productivity is to hire a marketing consultant to handle your business communications. Let’s face it, a talented full-time marketing employee can demand a minimum salary of around $60,000 a year but then you have to factor in the benefits. Those can include health insurance, expense account, dental insurance, life insurance, disability insurance and more depending on the company. Those costs alone can equal another $40,000 a year for a total for one full-time employee of $90,000 a year.

Hiring a marketing consultant can reduce those costs by at least 50% depending on the services you desire. Generally, when you hire a marketing consulting firm you hire a team of marketing professionals dedicated to your business who can accomplish more than just one full-time employee. Working with a marketing consulting firm means no equipment to purchase, no benefits to pay and access to the many media connections they already have established in the industry. A marketing consultant will hit the ground running while it takes time for a full-time employee to, “get things figured out.”

Virtual Marketing Consultants, Inc., is your solution to your marketing budget and production woes. They employ a team of professionals versed in photography, graphic design, website design, marketing collateral production, media relations, case-study writing, newsletter writing and production, trade show management, advertising and more.

Its time to delegate your marketing needs to a company dedicated to producing full-time results for part-time costs. Choose Virtual Marketing Consultants, Inc. today by calling 866-381-1667.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Marketing Strategy | Hire a Marketing Consultant

With the downturn in the economy and no end in sight to the dismal earning reports, business owners are looking for solutions to downsize without eliminating the ability to maneuver and compete. As a result, businesses are looking at hiring consultants to replace full-time employees especially in the marketing and public relations sector.

Let’s face it, it is not cheap to employ a full-time employee. Besides the payroll taxes, fancy benefits and equipment costs you have to pay, talented employees expect big paychecks as well. Benefits can cost upwards of at least $20,000 a year that include, dental, health insurance, 401 k matching, life insurance and more. An average salary for a talented marketing and public relations employee start at around $70,000 a year!

Imagine if you could cut those costs in half but receive the same if not better results? That is where a consultant comes in to play. In the arena a marketing and public relations, hiring a consultant typically means hiring a team to handle your marketing communications. Instead of paying one full-time employee, you contract with a consulting firm and work with their entire team.

Virtual Marketing Consultants, Inc. specializes in delivering high-end marketing communications for business while reducing the costs of doing so. They reduce your obligation to pay full-time employees a salary, benefits, bonuses, etc. and implement a marketing and public relations division for your company for half the costs of hiring a traditional full-time employee.

Marketing Solutions Include:

> Media Relations / Communications
> Case Study, Article Writing
> Newsletter Design / Production
> Tradeshow Management
> Lead Generation
> Advertising & Design Management
> Website & Blog Design
> Marketing Collateral
> Marketing Research

Reduce your operating costs today, choose a marketing consultant and eliminate the full-time pay and benefits associated with in-house employees. To learn more visit: http://www.virtualmarketingconsultants.com today!

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments