As businesses look for effective ways to market their products and services one tactic that gets overlooked are corporate videos in the form of a video news release.
Video news releases are nothing new but on the Internet they are a phenomenon mostly due to the website YouTube.com. Purchased back in 2006 by Google for $1.65 billion in stock, YouTube is the Mecca of video content and those who participate reap the benefits of high search engine rankings in Google.
A video news release, also known as a VNR, is a video segment made to look like a news report, but instead is created by marketing firms for corporations or government agencies as seen in this example directed and co-produced by Virtual Marketing Consultants, Inc.: http://www.youtube.com/watch?v=j2pxY53lcvk
The more video your company produces and posts to YouTube, the faster your company will climb the Google ladder to keyword prosperity. For instance, the video above is on the first page of Google Video Search rankings for “Control Valve Replacement,” and a host of other specific keywords that sell product!
Video News Releases are produced in a few days and do not interfere with day to day business operations. Typically, your marketing consultant will setup a day to capture B-roll and conduct interviews. Before the video shoot, a script and outline is prepared and must be approved by the client. Your marketing firm will then recommend that anybody in the video wear their, “Sunday Best,” while making sure the location is clean. After filming, video editing occurs and finally a video segment is produced for approval. Once the video news release is approved it is posted to YouTube and search engine optimized for Google.
The costs of Video News Releases are minimal when compared to the return on investment. For one, your company website will be the recipient of valuable keyword rankings and your videos will generate leads for years to come and that is truly priceless.
For questions regarding video news releases please call Virtual Marketing Consultants at 866-381-1667.
